Individual investors might want to work with their own money and know exactly where it is going. Financial Mentor has all this information available to its readers. The site covers how much to invest, where to invest at what time, when to sell, when to buy, and how to track your investments. It also offers history of trading, things that worked for investors in the past, coverage of past stock market crashes, how Wall Street will be, and how to understand overdraft.
The main audience of this site focuses on those who wish to become their own brokers. People who wish to take full control of their money and whom may not want to stick around long enough to need a broker. With the recession still ongoing, money is tight and investors are slowly dwindling down. Those who still have the money to invest might just be looking to make a little extra cash for a rainy day.